Airtel is credited with pioneering the business strategy of outsourcing all of its business operations except marketing, sales and finance and building the ‘minutes factory’ model of low cost and high volumes. The strategy has since been adopted by several operators.Airtel’s telecom equipment is provided and maintained by Ericsson and Nokia Solutions and Networks whereas IT support is provided by IBM.The transmission towers are maintained by subsidiaries and joint venture companies of Bharti including Bharti Infratel and Indus Towers in India. Ericsson agreed for the first time to be paid by the minute for installation and maintenance of their equipment rather than being paid up front, which allowed Airtel to provide low call rates of1/minute (US$0.02/minute).

One Commentto BROADBAND

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